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View Full Version : Why do you think sales haven't reached expectations?



Gigli78
11-04-2009, 03:41 PM
Over the past few days, I've been combing the internet to find out what the release date will be for the Sgt. Pepper DLC (and have epically failed in this attempt). During that time, I've come across numerous reports that TB:RB is not selling as high as expected, the game is dragging down Viacom's profits, yadda, yadda, yadda. Being a long time Beatles fan, and having paid premium prices for Beatles merch in the past, I made up my mind that I was going to pay whatever it took to be able to play all of my favourite Beatles songs (which is nearly every Beatles tune ever produced, in case you were wondering) in the RockBand format. In fact, I've been waiting for someone to come up with this idea since I had purchased Guitar Hero way back in the day.

Despite my incesant rambling about how much I love The Beatles, however, I am aware that not everyone shares the same view as me - that modern day rock 'n' roll would not even exist without the Liverpudlian lads - and that there are some deterants to buying this game. In fact, it almost seems as though the conditions have created the (tragically) perfect storm against the game... one that I hope Harmonix can weather, and continue to put out Beatles DLC. Below, I've listed some of the reasons that I think the game has underperformed in the market, what are your views?

1. Niche market - Like I said above, (unfortunately) not everyone in the world is a Beatles fan. This limits the potential market. Combine this with the fact that the game is 100% Beatles music, unlike other band-devoted titles (Aerosmith, Metallica) where there is other than the title-band's content, and the market shrinks even smaller.

2. Oversaturation - Waaay too many music based games in one year. Counting all of the GHs, RBs, SingStars, blah, blah, blah, it's all so overwhelming. I just bought TB:RB two months ago, and there's already a new Rock Band game out. There's just too much out there and I don't have unlimited cash to buy all this stuff!

3. Unlimited Cash To Buy This Stuff! - People may not have felt that they were getting proper bang for their buck due to the fact that the game has an unprecedented low number of songs - and not even all of the big hits to boot. I understand that some of the big hits had to be held back to attract buyers for DLC (which is going to be a crying shame if the DLC is halted) but... Let's say that the ultimate fan wants to go all-in for the full game experience. He or she will purchase the Limited Edition Game ($250), the authentic Gretsch ($100), the authentic Rickenbacker ($100), a couple of extra microphones for harmonies ($50), all 12(?) DLC albums (~17 x 12 = $200) and the miscellaneous singles (~$50) that are big, but not on studio albums. Taxes in, that's over $800 for one game! That's a big price tag for someone who is deciding on jumping into the music genre games. Heck, it's a big price tag for "the ultimate fan."

4. Customization - True to form with Apple releases, there's been a certain amount of lockdown that's been placed on the game packaging that takes something away that had been experienced in other music game offerings. Specifically, the ability to complete drum fills in other games has always been fun - allowing the drummer to add a certain artist license to the song and removing the hugely frustrating task of hitting every single off-beat note in drum or cymbal rolls. Also, the game takes away the ability to create characters. It's every superfan's dream to actually play with The Beatles (did anyone see the elation on Dave Grohl's face when he played with Sir Paul et. al. at the Grammies?) and removing the character creation separates me one step further from actually seeing "myself" play with the band. Since the feature has been a staple in other games, it's similar to giving a little kid a lollipop and then yanking it right back out of his hands, except with video game features.

5. Recession - See "Unlimited Cash To Buy This Stuff"... same applies here.

6. Reports That DLC Will Be Yanked - Look up "Self-fulfilling Prophesy" in the dictionary.

I'm sure that there are other reasons as well, but I leave that to you to discuss your own.

Opus Penguin
11-04-2009, 04:19 PM
I wasn't aware sales were down. The only article I read was that TB:RB has not saved the video game industry as hoped. That isn't HMX's fault. The game still sold well, as far as I know. The video game industry is down in general and I do think the economy is partially to blame. I don't have the mone yI would like to have to buy all that I would like here, but am happy with what I can get. I strongly suspect X-mas sales will be down for all areas of the industry, and even RB/GH will not do great in sales. But we'll see.

CCDaDon
11-04-2009, 04:22 PM
I've heard the exact opposite, and that the game exceeded expectations.

The Rock Band series as a whole, however, is below that mark, but The Beatles:Rock Band is doing better than expected.

Ehfahq
11-04-2009, 04:23 PM
I've heard the exact opposite, and that the game exceeded expectations.

The Rock Band series as a whole, however, is below that mark, but The Beatles:Rock Band is doing better than expected.

So far thats all I have heard.

But then again I dont read the GH forums. ;)

Arch27
11-04-2009, 04:26 PM
I do agree to an extent that it's a perfect storm of conditions, namely, as you mention, the oversaturation of rhythm games and the lack of "unlimited cash"/US recession.

I am one of those who shelled out $500+ for the deluxe and other guitars, but I saw it as an investment in the potential of the game. This potential hinges on the available DLC. Would I be terribly upset if nothing comes out after the Rubber Soul album in December? Yes, I would, though I'd be more than marginally pleased with what was delivered up to that point.

I do not share the beliefs about lack of customization in any respect. I'm more than happy being part of that experience as witnessed BY the Fab Four without replacing any of them. Plus seeing custom characters up on stage with them would be unnatural.

As for the ability to make your own fills, meh -- I get enough work on that IRL. I like the extra challenge of trying to replicate Ringo's bizarre sloppy/genius fills.

rockfresh126
11-04-2009, 04:31 PM
I'd like to see some of these articles you're referring too. All I know is it was the #1 game of Sept. There's a report on Gamespot saying it's "Better than expected sales" were helping Viacom. Nothing saying bad sales at all

mva5580
11-04-2009, 04:39 PM
I've yet to hear anyone who was disappointed with the sales figures. Anyone who was expecting this game to sell millions upon release had unrealistic expectations to begin with.

It's doing just fine, and will do good in the Christmas season. No worries.

Ehfahq
11-04-2009, 04:40 PM
I'd like to see some of these articles you're referring too. All I know is it was the #1 game of Sept. There's a report on Gamespot saying it's "Better than expected sales" were helping Viacom. Nothing saying bad sales at all

Halo was the #1 game. TB:RB were #5 & #10.

fuselage321
11-04-2009, 05:13 PM
Just for clarification, my code email from gamestop said Sgt. Pepper codes wouldn't be useable unttill the album was released on or aroung November 15th, so that could be the date of release.......

RampantFrenzy
11-04-2009, 08:54 PM
I am one of those who shelled out $500+ for the deluxe and other guitars


In the state of New York, USA to get in the game on PS3 from scratch cost me 862$ and change for...

1 120GB PS3 slim
1 TB:RB Limited bundle
1 Gretsch
1 Rickenbacker
1 extra PS3 controller... (what kind of loser loner buys a new system and doesnt get 2 controllers?)

I also bought a Mono box set the same day for 230 bucks but thats another story

Xzyliac
11-04-2009, 09:04 PM
I've heard the exact opposite, and that the game exceeded expectations.

The Rock Band series as a whole, however, is below that mark, but The Beatles:Rock Band is doing better than expected.

This.

I think oversaturation is going to be the death of everything if anything.

Gigli78
11-04-2009, 09:07 PM
Everyone is asking where I got my news from, so I'll tell ya. I go to Google, type in "Beatles Rock Band" [enter], and then click on the "news" tab.

RampantFrenzy
11-04-2009, 09:13 PM
Everyone is asking where I got my news from, so I'll tell ya. I go to Google, type in "Beatles Rock Band" [enter], and then click on the "news" tab.

first article


Viacom says 'Beatles' strong, but 'Rock Band' growth is slow

Despite a strong start for The Beatles: Rock Band, the Rock Band franchise as a whole failed to generate a profit in the third quarter, says Viacom during a recent earnings call.......

2nd


'Strong' Beatles: Rock Band sales bolster Viacom results

in July, Viacom announced its second quarter results, lamenting the effect of dramatically slumping rhythm game sales on its bottom line. Today, the media company behind MTV Networks, BET Networks, and Paramount Pictures released its third quarter results, and as expected, the release of The Beatles: Rock Band helped reverse that trend.......

Ajspeed
11-04-2009, 09:24 PM
I read on Gamespot that its beating GH5 in sales and i also agree they have released way to many Rhythm games lately like GH5 and DJ Hero and Also This Band Hero game coming soon and Lego Rock band i mean really its way to overwhelming and it probably hasnt sold to well because current generations like heavier music.
They Shouldnt however have released it with only 50 or so songs and They are over pricing DLC abit I Paid $17.95 AU for AR which is fine considering the 16 min medley but its standard Song Price For her Majesty? that song goes for 20 seconds

soup567
11-04-2009, 10:41 PM
sgt. pepper is coming out Nov. 20.
and to the above poster you cant get her majesty as a stand alone song, only with the complete album package.

davidshek
11-04-2009, 10:51 PM
I think it's hilarious that a user who named themselves after one of the worst-selling (and just worst in general) movies of all time, is asking why something isn't selling well. :D

Xzyliac
11-04-2009, 11:02 PM
I think it's hilarious that a user who named themselves after one of the worst-selling (and just worst in general) movies of all time, is asking why something isn't selling well. :D

He could try to cover it up by saying his a fan of this guy (http://en.wikipedia.org/wiki/Beniamino_Gigli). :p

Gigli78
11-04-2009, 11:28 PM
I think it's hilarious that a user who named themselves after one of the worst-selling (and just worst in general) movies of all time, is asking why something isn't selling well. :D

Touche.

But as any unlame person with a nickname knows - you can't pick your own nickname - it's against the rules (if you do pick your own nickname, you automatically receive the default nickname: sheetstain). So, just for the record, I didn't name myself after one of the worst movies of all time (bested only by Flinstones: Viva Rock Vegas), my friends did. They picked it - I just own it! :D

ValiantPaul
11-05-2009, 09:18 AM
I've read that the game exceeded sales in the first month and they expect to sell out of the Limited Edition bundles before X-Mas.

Also, Sgt. Pepper will not be out Nov. 20th just because Abbey Road came out Oct. 20th. That would make no sense. All games/dvds/media releases come out on Tuesdays. It'll be Nov. 17th or 24th.

elfreako
11-05-2009, 10:13 AM
Touche.

But as any unlame person with a nickname knows - you can't pick your own nickname - it's against the rules (if you do pick your own nickname, you automatically receive the default nickname: sheetstain). So, just for the record, I didn't name myself after one of the worst movies of all time (bested only by Flinstones: Viva Rock Vegas), my friends did. They picked it - I just own it! :D

Nice counter-punch :)

On topic, from what I understand, Beatles game sales are going really well, but despite that, the whole Rock Band division didn't meet expectations for the last quarter. People who have no idea how a business is run are calling this Harmonix's agony.

I personally think it has absolutely nothing to do with the Beatles game itself, but more the gap between bundle offer and demand (the boxes are EVERYWHERE, note the $99 promo for RB2), and obviously the recession. The need for hardware (instruments) is not there anymore, and I'm sure they knew this was coming at some point. They'll capitalize on software in whatever way hey choose.

They'll readjust their marketing and business model, and all will be good. Or not. But anyway, this is really minor news for the users.

Xzyliac
11-05-2009, 02:54 PM
If anybody still cares:

Viacom: The Beatles: Rock Band sales strong, overall RB growth slow (http://www.joystiq.com/2009/11/04/viacom-the-beatles-rock-band-sales-strong-overall-rb-growth-s/)

TheBeatleHead
11-05-2009, 04:23 PM
In the state of New York, USA to get in the game on PS3 from scratch cost me 862$ and change for...

1 120GB PS3 slim
1 TB:RB Limited bundle
1 Gretsch
1 Rickenbacker
1 extra PS3 controller... (what kind of loser loner buys a new system and doesnt get 2 controllers?)

I also bought a Mono box set the same day for 230 bucks but thats another story
A loser loner that has a family that doesn't like videogames and friends that have their own controllers?

sgt. pepper is coming out Nov. 20.
I can't argue with all that evidence supporting your statement.

and to the above poster you cant get her majesty as a stand alone song, only with the complete album package.
You can get it separately for the Wii, for 100 Wii Points, which is half the price of a normal track.

dabrry0523
11-05-2009, 05:53 PM
lets see i have put about $1,520ish in my rock band fun. I have all three games, an electronic drums set(im a musician so i can play around with it if i wanted to but im handicapped and the foot pedal is so much easier to use) a drum brain to convert drum signals to rock band, the Beatles rock band limited bundle, and a gretch. The above price doesn't even include the amount of money ive spent on DLC so far with that it would be $2,120 oh and nearly forgot ive added some lights to make the show even more fun

Gigli78
11-05-2009, 09:58 PM
lets see i have put about $1,520ish in my rock band fun. I have all three games, an electronic drums set(im a musician so i can play around with it if i wanted to but im handicapped and the foot pedal is so much easier to use) a drum brain to convert drum signals to rock band, the Beatles rock band limited bundle, and a gretch. The above price doesn't even include the amount of money ive spent on DLC so far with that it would be $2,120 oh and nearly forgot ive added some lights to make the show even more fun

I'd say that's "slightly above" what the average gamer will spend.