There ya go. I read it as all Guitar Hero products EVER outselling all Rock Band products EVER by that margin. But even though most of it is completely unmeasurable nonsense, he was kind enough to offer one thing we can actually track, his prediction that DJ Hero will be a huge best-seller.Dan Rosensweig, head of the Guitar Hero division at Activision, told the Financial Times it had seen no impact from the heavily-marketed Beatles game. "It did not affect our sales". He added that Guitar Hero outsold Rock Band by four to one in the US and nine to one in other markets.
Industry executives hope the Beatles game will expand the market for music-themed games by bringing in older players and more women. Up to the end of August, music game sales were down 46 per cent on the previous year, according to the NPD research firm.
Mr Rosensweig said DJ Hero was the more likely product to expand the market, highlighting Activision's next launch as a means of bringing in people interested in dance music and other genres to a market so far dominated by rock bands.
Mr Rosensweig emphasised the "value proposition" in a tough consumer spending climate of a $99 product offering 85 songs and a guitar controller. He added that Activision, part owned by Vivendi, would remain focused on keeping market share.