Band to Perform for 20 Straight Hours in Times Square (NYC); Receive Rock-Star Treatment
ST. LOUIS, MO--(Marketwire - October 14, 2009) - With its cross-generation appeal, "Rock Band™" has given consumers of all ages a new way to interact with and perform the music they love. And on Nov. 3, one lucky "Rock Band" band will show their new found skills, performing live in New York City. The winning band will rock out for 20 straight hours at the Energizer "Advance Into Overdrive" event at the MTV store in Times Square.
Beginning Oct. 15, Rock Band bands can visit www.rockband.com/energizer to learn about the contest and create a band profile within the challenge Facebook Application (Energizer Rock Band "Advance Into Overdrive"). Groups will have until November 3 to populate their page and gain fans. Once the entry period ends, the band with the most creative, interactive, entertaining, and fan driven page, will get the chance to perform live at the Energizer "Advance Into Overdrive" event on Friday, Nov. 13.
Not only will the winning band get the chance to perform at the MTV store in Times Square, they will receive rock-star treatment throughout their visit including luxury ground transportation, a hotel suite, and dinner at one of New York's hottest restaurants. Fans will be able to catapult the winning band into internet stardom as all of the action will be streamed live throughout the 20 hour performance on www.rockband.com/energizer.
The band will perform for 20 straight hours, signifying the 20 additional hours* of continuous playing time provided by using Energizer® Advanced Lithium batteries instead of Energizer® MAX® standard alkaline in their gaming accessories. In addition to offering long-lasting power, Energizer® Advanced Lithium has a shelf life of 10 years and weighs 33 percent less than an ordinary alkaline battery. The entire 20-hour performance will be streamed live at www.rockband.com/energizer.
"Gamers rely on Energizer® Advanced Lithium batteries to provide more power for their high-tech gaming devices including their guitars, drum sets and microphones," said Jim Olsen, Vice President of Marketing, North America for Energizer. "That's why it made perfect sense to become the official battery of 'Rock Band' and partner with them to help power one group's dream of living the rock-star lifestyle."
"Advanced Into Overdrive" Battle
The Times Square performance signals the start of the Energizer "Advance Into Overdrive" Battle of the Bands series. The Battle of the Bands is an in-game feature that allows the "Rock Band" community to play against one another remotely in themed battles. The "Advance Into Overdrive" Battle marks the first Battle of the Bands series and the longest online Battle of the Bands in "Rock Band" history. Players from across the country will compete against each other on the longest songs in the "Rock Band" catalogue to see who, at the end of the day, is the most Advanced "Rock Band" star.
"We are excited to partner with Energizer® Advanced Lithium because these batteries are proven to provide uninterrupted game play which is what 'Rock Band' fans demand," said Christina Glorioso, VP of Marketing Partnerships for "Rock Band." "Since the 'Advance into Overdrive' Battle is the longest online Battle of the Bands in the history of 'Rock Band,' players will need a long-lasting battery to help power their scores."
Starting Nov. 16, in the Battle of the Bands' section of "Rock Band 2," users will see the Energizer "Advance Into Overdrive" Battle, which will be divided into three stages (battles) by difficulty level: Battle One: Tune-Up (Nov. 16), Battle Two: Power Through (Nov. 18), Battle Three: Advance Rock (Nov. 20). All battles will be available for multiplayer bands and single players, where solo players and bands alike can compete for prizing.
The top scoring band and most Advanced rock stars of the series will receive the entire "Rock Band" DLC catalogue of over 800 songs and a year's worth of batteries to power their game play, as well as an Energizer "Rock Band" prize pack including an Energizer branded, one-of-a-kind guitar cap for your "Rock Band" guitar, "Rock Band" t-shirt and other cool swag items. The top-five scorers from the series will also receive DLC tracks as well as the Energizer "Rock Band" prize pack.
Upon entry and completion of any level, players will be entered into the Energizer "Rock Band" "Advance Into Overdrive" Battle Sweepstakes, which includes prizes like The Beatles: Rock Band Limited Edition Bundle, the Ion Drum Rocker, DLC tracks and much more.
* Results vary by play and/or usage patterns.
Energizer Holdings, Inc. (NYSE: ENR), www.energizer.com, headquartered in St. Louis, Missouri, is one of the world's largest manufacturers of primary batteries, battery-powered devices and flashlights. Energizer, a global leader in the dynamic business of providing portable power geared toward the new digital age, offers a full portfolio of products including the Energizer® MAX® premium alkaline brand; Energizer® Ultimate Lithium; Energizer® Advanced Lithium and Energizer® Rechargeable® batteries and chargers.
The Energizer product line also includes specialty batteries for hearing aids and medical devices, health and fitness devices, as well as for keyless remote entry systems, watches and other uses. Through its flashlight and lighting products unit, Energizer helps bring consumer insight and innovation to these important household devices. Energizer continues its role as a technology leader for on-the-go lifestyles with its Energizer® Energi To Go® line of portable battery-driven power packs for cell phones.
About MTV Networks
MTV Networks, a division of Viacom (NYSE: VIA) (NYSE: VIA.B), is one of the world's leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. The company's portfolio spans more than 150 television channels and 350 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, Harmonix, Nickelodeon, Nick at Nite, Noggin, The N, AddictingGames, Neopets, COMEDY CENTRAL, Spike TV, TV Land, Atom, GameTrailers and Xfire.
About MTV Games
MTV Games is dedicated to creating, marketing and publishing high-quality, innovative interactive products that are relevant to the MTV audience and complement the core values of the MTV Networks brands.
About Harmonix Music Systems, Inc.
Harmonix Music Systems, Inc., based in Cambridge, MA, and established in 1995, is the leading developer of groundbreaking music-oriented videogames. Harmonix was founded by Alex Rigopulos and Eran Egozy, who formed the company to invent new ways for non-musicians to experience the unique joy that comes from making music and have pioneered music and rhythm gaming in the US. For more information please visit: www.harmonixmusic.com.