I have an idea. Maybe it has already been done, or maybe Harmonix already has this planned. If not...
Harmonix should work with the promoters who have these various Beatles gatherings around the country (Fest for Beatles Fans, Beatles on the River, etc.). There are at least two obvious reasons - one, these people are crazy about The Beatles, and two, they have disposable income. These festivals draw thousands of Beatles fans from all over the world.
I would imagine that the vast majority of these people would love to own and play TB:RB - that is, IF they ever played it. Part of the problem is that many will never try the game. 'I don't play video games', or 'I'm not coordinated', or 'I have no musical talent' - there are plenty of reasons.
So here's my suggestion.
Harmonix should partner with these festival promoters and set up not one, but MULTIPLE demo areas for TB:RB. Each of these demo stations should have a 10 minute demonstration/presentation once an hour which includes a demo of the different levels of play for each instrument. Then, for the remainder of the hour, allow people to try it out, but each station should be locked into a level of play.
Why? Because someone who has never played any of these rhythm games isn't going to stand in front of strangers and follow a bunch of people playing the game on EXPERT. They are going to see all those notes falling down, and the fingers flying on the fretboard, and say, ‘Looks like fun, but I can’t do it. No sense in trying’. No matter how much they love The Beatles. BUT, if they feel that everyone there is a beginner, and they see that it's not THAT hard, and it looks like the people playing are having fun, that's a different story.
So, have multiple areas. The presentation at each area would be identical, but when it's time to allow people to try the game, the level at Demo A is Expert, Demo B is Hard, etc. The presentation times could be staggered, too... Demo A presentation is always at the top of the hour, Demo B presentation is on the bottom of the hour. People who want to see how challenging the game can be, or show off their skills, could hang out at the Expert station. People who are experiencing the game for the first time could give it a try with no pressure at the Beginner station. Make it clear that this game is for EVERYONE.
The biggest challenge will be to get some people to try the game for themselves. Once that happens, and they see that it is something THEY can do, they will be hooked, and they will want the game. It will be expensive for many of them, since a lot of them will not be gamers. They will need to buy not just the game itself, but a video game system, and the peripherals. However, this would be a great opportunity for Nintendo, and Sony, and Microsoft as well. I would imagine that at least one of the system companies would want to participate in some way. Put together some bundles to sell right there at a special price, or have a drawing to give away a bundle (maybe you have to play a song to enter the drawing), give out a web address and coupon code for future sales…
Everyone knows that there are Beatles fanatics out there. The problem is, many of them are not HERE. They don’t necessarily play video games, but they would play this one, if they experienced it first hand and learned they could do it. If that happens, they will buy the game, and once they have the game, they will want to be able to play all of their favorite songs. Which means more sales and more demand for DLC, which is what everyone wants.
I offer this suggestion at no charge and hope you find it useful. I will also offer to help out with DLC in any way you might need – I could go with you to Abbey Road to help with working on the master tapes, or I could be a beta tester for the new releases. A dirty job, but someone has to do it, and I am willing to help. Just let me know.