Sponsors and TV say the noise is ruining their viewership, but FIFA insists that its not their place to be legislating what is culturally acceptable.
The real winners... ear plug vendors are doing a really brisk business.
Couldn't they come to a compromise and market a less noisy horn? People keep their horns, viewers keep their hearing.
The 130 DB of the horns is at the hearing pain threshold. (In comparison, a chainsaw is only 100 and a vacuum 90)