I'm still very surprised with GDRB's sales, especially due to the many advertisements that I saw on TV. I love the idea of advertising DLC through VH1 and MTV that they've been implementing since RB2's release. They should definitely branch out to other networks and even magazines and websites though. To really keep their DLC sales consistent, they need a lot of sticking power with the actual game. RB3 will need to keep people occupied for a long time so that the users will keep up with any content that may be added. I feel that problems like faulty instruments which many, many people experienced with Rock Band 1 and 2 can harm that sticking power and cause people to quit playing. I really have my fingers crossed that by the third iteration of the game, the hardware design will finally be top-notch.