Rock Band revenues increase in Q2 2010

[whofan]

Great. They lost less money. They will have a pretty good 3rd/4th qtr I am assuming, but I don't see them ever consistantly going to back to being profitalbe.

If Rock Band wasn't profitable then RB3 would have been canned a long time ago, instead of money being sunk into it to make it better.

[lvmathemagician]

Anyway, congrats on increasing revenue in Q2, HMX, and I hope that the sales juggernaut that RB3 will bring will finally get Viacom off your back (for awhile anyway).

Yes, and congratulations HMX on reducing your costs further with today's layoff.

Until a profit is made, layoffs will continue.

[stragan1778]

I'm pretty sure Halo: Master Chief Pony Adventures would still sell like hotcakes, though.

Haha...

But seriously, I want to try that game out.

[xRite Aidex]

RB needs more advertising

agreed

[SatansBestBuddy]

On the business side of things, here is an old but interesting article. It touches on a few good points, including the speculative/mania trendlines in the genre and theory on diminishing returns.

http://performancetrap.org/2009/10/2...and-rock-band/

That's more than an interesting article, that's an interesting website, making careful note of trends that have proven themselves time and time again.

It's a pity, then, that the people who would actually be able to use this information in a responsible manner (say, top brass at MTV Games or Viacom) are never gonna read it, and even if they did, they'd likely dismiss it on the grounds that they're in the right and everybody else is wrong.

[ThatAuthoringGroup]

Yes, and congratulations HMX on reducing your costs further with today's layoff.

Until a profit is made, layoffs will continue.

Eh?

What layoff?

[Der_Lex]

Did you mean to say:



or did you just adjust it according to the context?

Actually, both are misquotations of Mark Twains "The report of my death was an exaggeration".

I just picked the one that's closest to the original, but sounds a bit more glib.

[cherokeesam]

Eh?

What layoff?

One guy got canned today. Casey Malone, who worked on the "overshell" for RB3.

[Bonzes]

I diffinitly agree... I think and wish they would advertise more for RB!
Heck...I didn't even know this game exsisted till I saw RB contest at Best Buy! Thats I got hooked on it.

[Bront20]

I diffinitly agree... I think and wish they would advertise more for RB!
Heck...I didn't even know this game exsisted till I saw RB contest at Best Buy! Thats I got hooked on it.

For what it's worth, I'm hearing The Beatles Rock Band is $29.99 on TheBeatlesRockBand.com radio commercials daily now.