SCHICK® DISPOSABLES TURN UP THE AMPS WITH THEIR PLAY IT SMOOTH PROMOTION
SHELTON, CONN. (January 31, 2011) – The Schick® brand of men’s and women’s disposable razors, Quattro for Women® Disposables, Quattro Titanium™, Xtreme3®, and ST2™, announces today a promotion that really rocks.
Let’s Get This Party Started
Schick Disposables officially kicks off the first Play it Smooth promotion today, in conjunction with Rock Band™3, the next iteration in the ultimate music video game, and the ultimate in rock ‘n roll, Fender®. The partnership will be promoted on-pack, giving consumers a chance to enjoy their love of music with the brand they rely on for their shaving needs.
Beginning February 2011 and continuing through April 2011, specially marked Schick disposable razor packs will include a special code to download FREE Exclusive Rock Band 3 PROTRACKS at www.schickplayitsmooth.com. This site will give fans a chance to embrace their love of music through song downloads, games and a unique sweepstakes. A stop by the Schick Play it Smooth Facebook page offers even more opportunities to win (www.facebook.com/schickplayitsmooth).
Music lovers vying for the next great act will take the Stairway to Heaven when they check out the microsite www.schickplayitsmooth.com. Using the on-pack promo code, consumers can download three songs exclusive to Schick, featuring Pro instrument parts to play in Rock Band 3. Exclusive songs available are from the talented emerging artists: Hourcast, The Gracious Few and Johnny Cooper.
Make music memories when you visit Schickplayitsmooth.com. Twitter fans will be surprised with special musical giveaways weekly. Groupies can enter the instant win sweepstakes daily for a chance to win one of the following prizes:
• Rock Band 3 Squier® by Fender Stratocaster® Guitar Controller
• Rock Band 3 Software
• Rock Band 3 Mad Catz Wireless Keyboard
• Rock Band 3 Software and Keyboard Bundle
• Rock Band™ Country Track Pack™2
Setlist Battle Men and women seeking to indulge in their inner rock star will have the chance to participate in a Schick-sponsored Rock Band Setlist Battle from April 6th – April 13th. Consumers can preregister as early as today and start practicing to play against other teams to win the title of Schick Play it Smooth Rock Band 3 Setlist Champion. The winner of the Setlist challenge will win the “Ultimate Rock ‘n Roll Trip” to visit the Fender guitar factory in Corona, California and a stay at the music hotel – Hard Rock Hotel & Casino in Las Vegas.
News From the Tour Bus
Stop by the Microsite to see what’s spinning or head to Facebook.com/schickplayitsmooth to catch up with the band! Find out when Hourcast, The Gracious Few and Johnny Cooper will be coming to a town near you.
“Schick is thrilled to bring this promotion to our consumers,” says Maria Lovera, Group Marketing Director, Schick Disposable Razors. “This is the first time Schick Disposables has combined all of our brands to offer both men and women a fun and engaging sweepstakes. We are looking forward to the Setlist Battle and seeing our talented consumers compete for this exciting prize.”
Schick® is manufactured by Energizer Personal Care. A leading manufacturer of razors and blades around the world, Energizer Personal Care is a division of Energizer Holdings Inc. (NYSE: ENR), headquartered in St. Louis, Missouri. It ranks as the world’s second largest manufacturer and marketer of wet shave products for men and women under the Schick and Wilkinson Sword brands. For more information on shaving visit www.schick.com