Of course! Lent begins on Wednesday. Which means Catholics are supposed to eat no meat other than seafood on special days like Ash Wednesday and on every Friday during Lent (a long time ago, it was every Friday no matter what, but that was too... harsh, I guess?) Anyway, in California, at least, McDonald's perceived a business opportunity therein. Not so much in Iowa, sadly. It seems like instead of discounting their filet o' fish they're offering these "fish bites" that I've never heard of before. Not quite the same. I really love filet o' fish.
TPB really didn't need to know all that.