Weird-News: Japanese Ice Bra

[arniejolt]

Just in time for summer...

A JAPANESE underwear company has launched a bra with built-in ice packs to keep women cool this northern summer.

The bra, unveiled yesterday, also comes with a wine chime and a sprig of mint.

In a nearly-naked publicity stunt, underwear firm Triumph Japan had models parading around showing off its "Super Cool Bra", featuring what appears to be a pair of small fish tanks encompassing the breasts.

These cups are filled with a gel that remains soft and supple even when frozen, giving the wearer "a cool sensation against her skin", the company said in a statement.

A traditional Japanese wind chime - and a mint leaf - dangle between the cups giving an impression of cooling "by way of its refreshing fragrance and sound".

The company, which has a long tradition of novelty launches that are never made available for public sale, said it conceived of the bra in response to a need to save energy during the hot summer.

With no working nuclear reactors amid heightened public mistrust over atomic power in post-Fukushima Japan, the country has once again begun its "Cool Biz" campaign, urging people to dress down for work and avoid the need to crank up the air-con.

From News Australia:
http://www.news.com.au/business/iced...-1226351302924

[Witticus]

Wait, so to make a bra cooler for a very brief time, they decide to make a plastic one which will become heavier and hotter...

[nascarfan19]

This is weird for Japan?

[topperharley]

I can't imagine the gel packs would stay cool long enough to make any significant difference in the long run. I mean, if this were an actual product, and not just a novelty thing.

[Witticus]

I can't imagine the gel packs would stay cool long enough to make any significant difference in the long run. I mean, if this were an actual product, and not just a novelty thing.

Isn't that all Japan manufactures is novelty. I mean take the Nintendo for example a company that continually manufactures stupid gadget after stupid gadget. Powergloves, eReaders, 3DS, a motion controlled system significantly less powerful than its competitors. It's all Novelty!

[FlyGuyLXI]

This will literally make nipples hard.

[topperharley]

Isn't that all Japan manufactures is novelty?

Indeed. They produce the technological equivalent of rubber dog ****.

[instantdeath999]

I've never had even the slightest urge to cross dress, but this sounds mighty tempting...

[Lawdog1521]

I wear a bra on my head when conducting scientific experiments involving barbie dolls and pictures of Kelly LeBrock.

This will keep me cool in the summer.

[sillystou]

I can see it now.... *Woman sues bra company for giving her erect nipples for life*