I had a friend who worked at Chuck E. Cheese a few decades ago, remembered telling me the first time he got the privilege of donning the Chuck E. costume for a birthday party.
He dropped the cake.
He didn't get fired, but it was also the last time he was allowed to wear the costume.
The company that operates the chain of children's pizza restaurants is retiring the giant rodent's outdated image — and the man who voiced its character for nearly two decades. CEC Entertainment Inc. says it plans to launch a national ad campaign Thursday with a revamped image of Chuck E. Cheese as a hip, electric-guitar-playing rock star.
It's just the latest makeover for the 35-year-old mascot, which started life as a New Jersey rat who sometimes carried a cigar.
CEC Entertainment, based in Irving, Texas, is struggling to revive sales at its more than 500 pizza restaurants, which offer games, prizes and a musical variety show.
In May, CEC said revenue at its locations open at least a year fell 4.2 percent in the first quarter and lowered its outlook for the year.
http://bottomline.msnbc.msn.com/_new...cid=todmsnbc11
How does this make you feel?
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07-04-2012 12:22 AM #1Weird-Huey Lewis
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- Aug 2007
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- 1,682
Chuck E. Cheese's Hipster Makeover
"In the absence of Smarts, Dumbness prevails."
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07-04-2012 12:25 AM #2Road Warrior
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- Mar 2010
- Location
- Youngstown, OH
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- 4,223
TV never properly portrays "rock stars", especially not kid's TV.
Oh well. Not like I ever enjoyed that place.New Nightlock album!
http://nightlock.bandcamp.com/album/to-infinity
Thank you HMX!
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07-04-2012 12:27 AM #3Road Warrior
- Join Date
- Nov 2010
- Posts
- 4,746
it makes me feel like making a chuck e cheese avatar on RB3. followed by instantly playing caprici
http://dlcquickplay.com/user/nascargo19
[0] Katy Perry
[3] Dream Theater
[6] Shinedown
[21] Megadeth
[28] RHCP
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07-04-2012 12:44 AM #4UnWashed
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- Oct 2008
- Location
- Long Island
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- 18,028
right in the childhood.
yogurtwithsprinkles.bandcamp.com
Originally Posted by hmxhenry
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07-04-2012 12:46 AM #599% Washed Up
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- Aug 2008
- Posts
- 30,290
He's already played guitar in ads, though.
Witticus: "GeeNef speaks to me like schizophrenia, his words touch me where my priest could reach."
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07-04-2012 12:49 AM #6UnWashed
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- Oct 2008
- Location
- Long Island
- Posts
- 18,028
I hated when people called him Chuckie. I mean, are you ****ing serious, it says right there CHUCK E. Chuck. E. Not Chuckie. Either add a bit of a pause or just call him Chuck.
yogurtwithsprinkles.bandcamp.com
Originally Posted by hmxhenry
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07-04-2012 12:49 AM #7Trying too hard
- Join Date
- Jan 2011
- Posts
- 9,695
Rock Star does not equal Hipster. Unless he jams out to Los Campesinos and had a finger mustache tattoo.
Addicted to bad movies since 2008
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07-04-2012 12:55 AM #8Pedantic Broken Record
- Join Date
- Jul 2010
- Posts
- 4,949
He looks so generically CGI now.
Scariest part was that the singer from Bowling for Soup is voicing new Chuck E.We've ended on a sour note:
http://www.facebook.com/RB3isFlawed
Still...thank you for the music
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07-04-2012 01:09 AM #9Road Warrior
- Join Date
- Oct 2010
- Location
- Iowa
- Posts
- 4,578
I didn't know Chuck E. Cheese's still existed.
If these walls could talk, the stories they'd tell,
and if they did, there'd be a whole lot of hell.
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07-04-2012 01:56 AM #10Squirrel Chasing Expert
- Join Date
- Oct 2008
- Location
- North Cali
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- 18,945
Leave the rat alone and change the nasty pizza.
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