An MIT graduate, Rigopoulos and fellow classmate Eran Egozy teamed up in 1995 to mix business with their pleasure (music) and technical skills. The studioís early cult hits Frequency and Amplitude were really just the sound of the orchestra warming up. His studioís next salvo, Guitar Hero was then the opening act, creating for eventual owner Activision (which acquired GH publisher Red Octane) a $1bn franchise. Selling out to MTV at the breakthrough act point was a shrewd move. Milking the new managementís music industry contacts and forging a distribution deal with EA has demonstrated a huge stroke of smart independent studio business thinking and an enviable DLC model.
I came across this on slashdot and thought I'd share!